For Mwangi Muturi, agriculture gradually became more than an interest it became a new entrepreneurial path. After 11 years in the banking sector, where he developed experience in client management and business performance, Mwangi moved into the technology sector, becoming CEO of Best Buys Technologies in 2013. These experiences strengthened his skills in sales, marketing and identifying new markets—skills he would later bring into agriculture. In 2017, he founded Lusoi Greens Limited, a family-run agribusiness in Kenya.
From the beginning, Mwangi focused on connecting Kenyan production with international markets. Lusoi Greens started by growing and exporting fresh herbs, including basil, mint, rosemary, thyme and oregano, cultivated in Kenya’s highlands in open fields and greenhouses. The company has built its export activities around quality and compliance with international standards, including GLOBALG.A.P. and GRASP.
As the business developed, Lusoi Greens expanded beyond herbs into vegetables. In 2021, the company began growing and exporting vegetables and now focuses on products such as chillies, sugar snap peas and snow peas. The company currently reports an annual production capacity of 120 metric tonnes for herbs and 200 metric tonnes for vegetables. Its products are exported to Europe and the Middle East, supported by a cold-chain system and partnerships with logistics providers that facilitate regular air shipments.
This evolution has allowed Lusoi Greens to build a broader fresh-produce business while maintaining its focus on quality and international market requirements. The company continues to present itself as a family-run grower, packer and exporter, with its operations based at Lusoi Farm in Central Kenya. Its current product range includes several varieties of fresh herbs alongside its expanding vegetable portfolio.
The company has also benefited from COLEAD (through FFM+ programme) support to strengthen both its business and operational capacities, including an investor-readiness assessment and assistance in developing and monitoring a bankable business plan to support access to finance. This was complemented by training and technical assistance on areas including HACCP, BRCGS, crop protection and the safe use of pesticides, helping the company strengthen its readiness to meet market requirements and pursue its growth ambitions.
Mwangi Muturi also shared his entrepreneurial experience during PAFO–COLEAD Innovation Session No. 8, which explored how investment can help catalyse the growth of young African agrifood businesses.
This activity is supported by the Fit For Market Plus (FFM+) programme, implemented by COLEAD within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union. This publication receives financial support from the European Union and the OACPS. The content of this publication is the sole responsibility of COLEAD and can in no way be taken to reflect the views of the European Union or the OACPS.